Dating without the exposure.
WÜ is the dating app where you choose who can’t see you — friends, family, your boss, your ex-boss — and where blocking, verification and filters actually hold.
We may not be scientists, but we can find you some chemistry.
Co-created by Elyse Dequina and Nayadanti Vazquez.
The problem
Dating apps leak your private life
Coworkers, exes, family and your boss all show up in your deck — and you show up in theirs.
Catfishing goes unchecked
Men switch orientation settings to browse women. Nobody stops it, and women pay for it.
Blocking barely works
Block someone on the big apps and they resurface on a new account within a week.
Our wedge
Hide from anyone
Friends, family, current and past employers. One-way and permanent while it’s on — including in Speed Video Dating.
Authenticity filters
Orientation switching is locked down, unicorn hunters and open/poly profiles can be filtered out.
Blocking that means it
Block once and they never appear again. Two reports and they’re banned from WÜ.
Speed Video Dating
90-second live video intros with people who already pass your filters. Chemistry before chat.
Who it’s for
Women 22–38 in dense metros who have quit an app over privacy or harassment, plus the men who want to date them on a platform that filters for real intent. We start in Chicago, neighborhood by neighborhood, seeded through Speed Video Dating events rather than broad paid spend.
Creators
Elyse Dequina
CEO & co-creator. Driving vision, product, and go-to-market.
Nayadanti Vazquez
Co-creator & product. Shaping safety, UX, and community.
Business model
Bronze
Unlimited likes, rewind, no ads
$9.99 / mo
Gold Star
Love-language + star-sign filters, priority Speed Video Dating, hide-from lists
$19.99 / mo
Boosts
One-off visibility in deck, map and Speed Video Dating
$4.99 each
Unit economics (modeled)
CAC target
$8–$15
per activated user, paid social + campus/event seeding
ARPU
~$12 / mo
blended across free, Bronze and Gold Star
Payback
< 3 months
at 6–9% paid conversion
D30 retention
22% goal
Speed Video Dating events are the weekly return hook
Pre-launch assumptions, not results — built to be stress-tested in diligence.
Roadmap
- NowClickable prototype: onboarding → swipe → match → chat → privacy → Speed Video Dating
- 0–3 moPrivate beta in one Chicago neighborhood, identity + contact-hiding live
- 3–6 moSpeed Video Dating weekly events, paid tiers on, first retention cohorts
- 6–12 moSecond city, referral loop, safety/moderation tooling hardened
The ask
Raising a $750K pre-seed
18 months of runway: two engineers, safety and moderation tooling, and city-by-city Speed Video Dating event seeding. Target at close of runway: one profitable metro cohort with 20%+ D30 retention and a repeatable launch playbook.
Tap through the product